Social strategy, content creation, video production, community management, paid media strategy, analytics & reporting.
Gatorade wanted to leverage the buzz of the AFL Grand Final weekend to build awareness and relevance with the teen audience within the 24 hour window.
Content needed to be mobile led, distinctive and capture Gatorade’s role on the sidelines.
A Snapchat Lens delivered high impact reach and scale in a 24 hour window. Our real time publishing and on field teams captured all the action from the AFL stars, pre game events and the big match itself, highlighting the brand’s role in fuelling athlete performance through content syndicated across Facebook and Instagram for maximum awareness.
We delivered the game’s most powerful moments as they happened to over 3 million fans. Our Snapchat Lens outperformed, reaching over 2 million people and achieving a 63% play rate.