Gatorade

Activating the AFL Grand Final on Snapchat

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Gatorade

Social strategy, content creation, video production, community management, paid media strategy, analytics & reporting.

 

The Task

Gatorade wanted to leverage the buzz of the AFL Grand Final weekend to build awareness and relevance with the teen audience within the 24 hour window.

Content needed to be mobile led, distinctive and capture Gatorade’s role on the sidelines.

Gatorade_snapchat_pixel2

The Work

A Snapchat Lens delivered high impact reach and scale in a 24 hour window. Our real time publishing and on field teams captured all the action from the AFL stars, pre game events and the big match itself, highlighting the brand’s role in fuelling athlete performance through content syndicated across Facebook and Instagram for maximum awareness.

The Results

We delivered the game’s most powerful moments as they happened to over 3 million fans. Our Snapchat Lens outperformed, reaching over 2 million people and achieving a 63% play rate.

Pre-game Snapchat Video

Gary Ablett Video

Jason Johannisen Video

Gatorade Shower – Regram @afl

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