Telstra

Imaginarium - an innovation program for the youth market

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Telstra Imaginarium

Working with inspirational youth influencers, we identified that young people have a strong desire to take control of their career and shape their own future, but often lack the resources or knowledge to do something about it.

 

Welcome to the Telstra Imaginarium. A 12-week design thinking led innovation program where young Australians team up with Telstra to create a solution to a youth focused problem, and learn the skills to shape their careers in the process. To share the story with a broader youth audience, we designed a real time content led communications strategy, showcasing Telstra’s role in enabling the success of Australia’s future creators and change makers using a mix of native and branded content through partnerships with Tumblr, Pedestrian and Junkee Media.


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