.Redengine Group

ENGINEROOM rebrand

By February 7, 2018 No Comments
Year

2018

Index
To come
  • Guidelines
  • Video guidelines

a new breed of production company

Sydney and Melbourne based, Engineroom offers screen production, photography and facilitation.

Following the rebrand of its sister company, the refresh of the Engineroom’s identity had to share similarities. And i can’t type cuz i’m hangover..let’s say it’s just:

Same, but different.

.colors

Dark

#1b1b1b
R: 27   G: 27   B: 27
C: 73   M: 65   Y: 65   K: 80

White

#FFF

Vivid Red

#ED3442
R: 220   G: 70   B: 70
C: 0   M: 95   Y: 80   K:

.secondary colors

The rebrand of Engineroom Production is using similar colours as its sister company Redengine. White and Dark are the main colours to not distract from the Production imagery. A subtle touch of Red reminding of the Redengine main colour and also a Record button can be added.

For full bleed background prefer the White over the Dark. Do not use Full black #000. Touches of Red needs to be present without being too distracting. The images do the talking, not the branding.

#da4649

#000

#302b2c

#f4f4f4

.typography

Gilroy Black

Aa

ABCDEFGHIJKLMNOPQRSTUVWXYZ0123456789

abcdefghijklmnopqrstuvwxyz0123456789

Gilroy Light

Aa
ABCDEFGHIJKLMNOPQRSTUVWXYZ0123456789
abcdefghijklmnopqrstuvwxyz0123456789

.logotype

The Engineroom logo was designed in the same visual DNA as its sister Redengine SCC. The R symbole is re-used combined with a E to create a new Graphic Symbole & Badge perfect for Social medias and Watermarks. The logotype kept is bulk and strong look using the naming in all Capital. The colours also have been kept, reducing the Red to a minimum adding the Red Circle, universal symbol of Video recording.

The Badge should only be used when the support format is square-ish or the Brand name doesn’t need to be visible (Social Media Profile Picture, Favicon, etc..) You can download all the logos in .PNG / .JPEG or Vector .PDF bellow.

.downloads

Engineroom Badge
Black on white
Engineroom Badge
White on transparency
Engineroom long logo
Black on white
Engineroom long logo
White on Transparency
Letterhead
.DOCx
PowerPoint Template
POTX
Creds Part1
Ver 2.1
Creds Part2
Ver 2.1
Director's Treatment
POTX
ER Call Sheet
.DOCx
ER Talent Release
.DOCx
FONT
Gilroy

For Redengine SCC, follow this link

Baptiste C DAVID

Baptiste C DAVID

Design Director at Redengine SCC & Engineroom Productions

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