When our client partner – Carnival Cruise Line – asked us to come up with a way to sell their short cruise options. All the fun of a Carnival Cruise packed into three days. The solution was a no brainer! Isn’t a holiday a little like a chocolate bar? Sweet, a little bit special, and you always go with your favourite. But how do you get someone to try a different type of bar? By letting them try the fun size option of course. The result: Fun Size Cruises – for when you want to try something a little different.