Last month, we helped Pepsi launch their latest, and boldest, product range – 1893 – a new line of beverages inspired by the original recipes created in 1893 by Pepsi founder Caleb Bradham.
To get the word out about the new ‘grown up cola’, we created a suite of digital, social and OOH assets. The creative featured the sleek slimline cans front and centre, putting the new product front of mind for consumers.
We also developed a unique partnership with alcohol delivery service Jimmy Brings.
The partnership sees the classic Jimmy Brings van get an 1893 makeover, turning it into a mobile billboard, as well as product sampling with any spirit purchases.
Spiced rum and ginger cola? Yes please.
Keep an eye out for the vans – and cans – around Australia in the coming weeks.