Carnival Cruise Australia

Little Carnival

Carnival Cruise Line came to us with what seemed like a simple brief: Sell the first two cruises of our newest, biggest ship. There was a bit of a catch though….We couldn’t say anything about the ship’s features. We had no pictures of what it would look like. And it wouldn’t be arriving for another two years. How could we get people excited about a cruise with no ship?

How could we get people thinking about a cruise years before it would happen?

It was a big problem. So we decided to go small.

Meet Little Carnival.

The world’s smallest cruise ship.

Little Carnival is a custom built electric ship designed with one purpose: to bring a little Carnival into everyone’s lives.

Check out our other case studies

Gatorade #GChallenges
Animation Series
Little Carnival
Carnival Honeyboomers
Our 2017 Social Reel
We’re on Gruen
Carnival Cruise Line Australia
Social Campaign
Carnival Cruise Line Australia
Social - Always On
Mountain Dew
Social - Always On
Pepsi Max
Social - Summer Integrated Campaign
Digital Content - For the Fans immersive VR experience
Metcash IGA
Family Program Content
Social - Always On
Content - Essential Super Retail
Content - Telstra Mascot Madness