Pepsi

Product launch: 1893

Pepsi asked for our help to launch their latest, and boldest, product range – 1893 – a new line of beverages inspired by the original recipes created in 1893 by Pepsi founder Caleb Bradham.

To get the word out about the new ‘grown up cola’, we created a suite of digital, social and OOH assets. The creative featured the sleek slimline cans front and centre, putting the new product front of mind for consumers.

We also developed an unique partnership with alcohol delivery service Jimmy Brings.

The partnership sees the classic Jimmy Brings van get an 1893 makeover, turning it into a mobile billboard, as well as product sampling with any spirit purchases.

Spiced rum and ginger cola? Yes please.

Credits
  • Agency: Redengine SCC
  • Client: Pepsi