Carnival Cruise Line

The world’s smallest cruise ship.

Little Carnival is a custom built electric ship designed with one purpose: to bring a little Carnival into everyone’s lives.

Carnival Cruise Line Australia came to us with what seemed like a simple brief: sell the first two cruises of our newest, biggest ship. There was a bit of a catch though…

We couldn’t say anything about the ship’s features. We had no pictures of what it would look like. And it wouldn’t be arriving for another two years. How could we get people excited about a cruise with no ship?

How could we get people thinking about a cruise years before it would happen?

It was a big problem. So we decided to go small.