Campaign TVC

In our responsible drinking campaign for the NRL and Bundaberg, we celebrate Australia’s unsung footy hero – the waterboy. 

Starring North QLD’s real-life waterboy Ash Graham, the ad reminds fans that just like their favourite players – they too need water breaks to stay in the game.

Shot on location during a live NRL match at 1300 Smiles stadium and set against the backdrop of rural North Queensland, our Waterboy passes burning cane fields, suburban streets and country pubs on his mission to hydrate thirsty NRL fans.