You can see it in the eyes of the players.
In the strength of their tackles and speed of their runs.
In the flags and face paint in the crowd.

But what does pride sound like?

Tasked with creating a TVC for the NRL’s Rugby League World Cup 9s competition, we produced a custom soundtrack using the war cries, hymns and stomps of the competing nations. Paired with game highlights and ambassadors, the spot taps into the two key emotional states that push people to seek out sporting events – a sense of belonging, and the release of winning.

12 nations. 1 pride.

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