Max Your Summer

Social Content & Community Management

The Challenge

Bring the overarching ‘Max Your Summer’ campaign to life on social. We did this by creating a series of ingenious ‘life hacks’  to help Australians fully enjoy our world famous Summer.

The Goal

Deliver optimal reach to increase brand awareness and drive associations of summer with Pepsi Max.

The Results

This campaign reached 74% of all 18-35 years olds (4.7m) across Facebook at least five times during the course of the campaign and delivered a 7pt lift in brand recall.

  • 4% lift in Pepsi Max Association with Summer
  • 2,800 UGC competition entries
  • 369,580 social actions (likes, comments, shares)
  • Average Video Completion Rate on Hacks: 22%
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