Telstra

Working with inspirational youth influencers

We identified that young people have a strong desire to take control of their career and shape their own future, but often lack the resources or knowledge to do something about it.

Welcome to the Telstra Imaginarium. A 12-week design thinking led innovation program where young Australians team up with Telstra to create a solution to a youth focused problem, and learn the skills to shape their careers in the process. To share the story with a broader youth audience, we designed a real time content led communications strategy, showcasing Telstra’s role in enabling the success of Australia’s future creators and change makers using a mix of native and branded content through partnerships with Tumblr, Pedestrian and Junkee Media.

Credits
  • Agency: Redengine SCC
  • Client: Telstra
  • Production: Engineroom Productions